LOPEZ NEGRETE COMMUNICATIONS WELCOMES INTERNATIONAL MARKETING VETERAN TO FAMILIA

Lopez Negrete Communications, the second largest independently owned and operated Hispanic advertising agency in the country, announces the addition of Randy Stockdale as executive group account director. Stockdale will oversee the strategic management of the company’s Visa USA, Chili’s and Microsoft accounts.

“Randy brings a wealth of knowledge and experience in Hispanic and international marketing to our agency from both, the client, agency and consulting side,” said Alex López Negrete, president and CEO of Lopez Negrete Communications. “His reputation precedes him as one of the best in the business.”

Born and raised in Mexico, Stockdale began his career in advertising and marketing, managing Fortune 500 companies such as Procter & Gamble and American Express. From Sao Paulo, Brazil to Greenwich, Connecticut, he has been involved in many phases of business operations, encompassing business development, strategic marketing, negotiations, product development, marketing alliances, and distributor/retail relationships. He has also successfully introduced more than 15 products to the United States Hispanic market.

“It is rewarding to work for an agency you have admired from afar,” said Stockdale. “I am looking forward to continuing to build upon the success of the firm’s top-tier clients such as Visa, Chili’s and Microsoft.”

Stockdale’s former employers include AdSpan Hispanic Inc., Western Union Financial Services International, Domecq Importers, Inc., Oglivy & Mather in Brazil and Mexico and Casanova Pendrill Publicidad.

ABOUT LOPEZ NEGRETE
Lopez Negrete is an independent, Hispanic owned and operated agency specializing in Hispanic marketing. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders such as Wal-Mart Stores, Tyson Foods, Bank of America, Visa USA, Azteca Milling, Microsoft Corporation, Domino’s Pizza, Novartis Pharmaceuticals, ConAgra Foods, Reliant Energy and others. With billings this year totaling approximately $162 million and more than 140 employees, Lopez Negrete is a proven leader in providing fully integrated national Hispanic marketing and communications services.

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