Hispanic outreach crucial to GOP - Politico.com

Posted on: May 2nd, 2007
Filed Under: [ Hispanic News ] [ Politics ] [ Top Stories ]
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“In 1980, as he was preparing to run for president, Ronald Reagan asked Lionel Sosa, an advertising executive from San Antonio, to lead his outreach to the Hispanic community. Reagan told Sosa his job would be easy: “Latinos are Republican. They just don’t know it yet.”

On this, as in so many other areas, Reagan was a man who saw the future. In 1984, he made history, receiving 32 percent of the Hispanic vote. President George W. Bush achieved similar results in 2000, and in 2004 won a record 44 percent of the Hispanic vote.”

Source: http://www.politico.com
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