Speaking To Rich Latinos, In English - Meriden paper switches tack, and language - Fusión Connecticut’s first English language paper targeting Hispanics

“Hundreds of foreign-language newspapers have flourished ”” and died””with immigrant enclaves in the U.S. The languages were different, but their fates were mostly the same: immigrants assimilate, the paper falls.

Today’s Spanish papers are springing up as more Latinos immigrate, but the new magazine-style newspaper Fusión is following the Latinos who are dispersing into the U.S. mainstream, said Brian Monroe, an advertising director for Meriden-based Record-Journal Publishing Co.

Fusión is an English-language publication aimed at Latinos – often the children of immigrants or those who came to the U.S. at a young age – who primarily speak English but feel strong ties to the Latino community. The first issue hit newsstands on April 13 in 34 Connecticut towns strung between Hartford and New Haven, and Monroe said the paper carves a new niche for itself.”

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