Filed Under: [ Hispanic News ] [ Marketing ] [ Tomás' Picks ]
Tags: grupo gallegos, Tecate
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“Tomo leche.
If you dont know how thirst-quenching a glass of milk can be, if you like Tecate, or if you get charged over Energizer battery commercials - and you speak Spanish - John Gallegos has a message for you.
“Its not just about language,” said Gallegos, who heads the award-winning Long Beach-based ad firm Grupo Gallegos. “What were finding is Hispanics are not assimilating, theyre acculturating. Assimilation is loss of identity. What theyre really doing is picking and choosing from both cultures and creating a new culture.”"
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