MTV courts Latino audiences – Viacom launches aggressive move to nab viewers
Tagged: bilingual, MTV Tr3s, SpanglishPosted on: April 30th, 2007“MTV is making some bilingual noise, as its newest channel targets Latino youth through an unusual distribution model.
MTV Tr3s yes, thats “Tres” with a 3, which launched in September, is the Viacom congloms most aggressive attempt yet to chase the growing Latino 12-34 demo. Unlike the channel it replaced, MTV en Espanol, the new MTV Tr3s speaks mostly Spanglish English, mixed with some Spanish and includes music from both Latino and non-Latino artists.”
Curation from Tomás
Filed Under: 1. Hispanic News, Entertainment, Media, Tomás' Picks
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