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MTV courts Latino audiences – Viacom launches aggressive move to nab viewers

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Posted on: April 30th, 2007
Filed Under: Entertainment, Hispanic News, Media, Tomás' Picks
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Search these tags: bilingual, MTV Tr3s, Spanglish
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“MTV is making some noise, as its newest channel targets Latino youth through an unusual distribution model.

yes, thats “Tres” with a 3, which launched in September, is the Viacom congloms most aggressive attempt yet to chase the growing Latino 12-34 demo. Unlike the channel it replaced, MTV en Espanol, the new speaks mostly English, mixed with some Spanish and includes music from both Latino and non-Latino artists.”

Source: http://www.variety.com
Fuente Traducido: usando Google o Altavista/Babel Fish
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