Coca-Cola North America Makes Telenovela Dreams Come True For Consumers

“Coca-Cola North America offers consumers a once-in-a-lifetime chance to meet their favorite telenovela stars as they announce the launch of “The Coca-Cola Telenovela Club” consumer promotion and sweepstakes this week.

The Coca-Cola Telenovela Club allows consumers to express their love for Spanish- language soap operas by accumulating My Coke Rewards points that they may use to redeem prizes related to five of the most popular Novelas in History: “Corazon Salvaje,” “La Madrastra,” “Rubi,” “Amor Real” and “Alborada.” Prizes include DVD sets and actual outfits worn by their favorite characters, such as the “Rubi” red dress worn by actress Barbara Mori. In addition, ten lucky fans will win the chance to meet two telenovela stars during a weekend getaway in Miami through the Coca Cola Telenovela Club sweepstakes.

“Hispanics love novelas and the passion and excitement of their storylines. The Coca Cola Telenovela Club allows My Coke Rewards to personalize prizes so that consumers can redeem items and experiences that relate to one of their favorite pastimes, watching their novela.” said Santiago Blanco, assistant vice president, Hispanic Marketing, Coca-Cola North America. “This is only the beginning of what The Coca-Cola Telenovela Club has to offer. We look forward to announcing new and exciting opportunities for telenovela fans this fall.”

Consumers can participate in the promotion and sweepstakes by logging on to
www.MyCokeRewards.com. The “meet and greet” sweepstakes winners will receive an all-expense paid weekend in Miami and the opportunity to meet telenovela stars Jaqueline Bracamontes and Sebastian Rulli. In addition, they will go on a studio tour and visit the set of the upcoming novela “Bajo las Riendas del Amor” starring Andriana Fonseca, Gabriel Soto, Adamari Lopez and Victor Gonzalez. The sweepstakes ends May 30, 2007.

About My Coke Rewards
My Coke Rewards is a bilingual, on-line driven, mega-rewards program that involves multiple products from Coca-Cola North America, including Coca Cola brands, Sprite, Fanta, POWERADE, Dasani and Minute Maid, to name a few. The program allows consumers to choose from a pool of experiences only Coca-Cola can offer and features rewards from some of the world’s best brands.

About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company. Along with
Coca-Cola(R), recognized as the world’s most valuable brand, the Company markets four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke(R), Fanta(R) and Sprite(R), and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com. “

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