Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ] [ Alabama ]
Tags: circulation, family, Jennifer Lopez, Marc Anthony, mobile, newspaper, population, radio, Shakira, Tejano
Knowledge is Power!
“The ribbon-cutting and Grand Opening Celebration of Latino Mix 1480 AM Radio Station, WRLM, will take place on Friday, April 27 from 11:30 a.m. to 12:30 p.m. Post-ceremony refreshments will be served.
With Jefferson and surrounding counties home to most of the state’s Latin community - numbered at more than a quarter of a million people in 2005 according to a University of Alabama study - Latino Mix 1480 AM broadcasting by long-time area residents and newspaper publisher, the Vargas family, serves the largest Hispanic population in Alabama.
From studios in Trussville, the radio station’s live, 24-hour on-air personalities mix a variety of music formats - from Mexican regional to contemporary, oldies, tropical and Tejano, covers popular artists such as Shakira, Nelly Hurtado, Alejandro Saenz, Jennifer Lopez and Marc Anthony. A Spanish version of CNN Headline News is complemented by Latino Mix’s own local news, weather and traffic.
Each morning, Latino Mix 1480 kicks off with the team of El Pelón (Luis Ramirez) and La Comadre (Cristina González). Other personalities include Orlando Mix, Diana Carolina Suarez, Diego Chacón, Jaime Andrade (known on the air as El Lobito) and Fernando Rivadeneira.
Jairo Vargas began publishing Latino News ten years ago, from a desire to serve his church community. He opened in Gadsden with a monthly issue and moved the company to Birmingham two years ago, increasing frequency to weekly circulation in the summer of 2004. Vargas said: “I wanted to provide responsible news and information, to help create a healthy environment among the community and deliver positive messages to residents.”
Each Friday, 16,000 copies are distributed from Florence to Mobile.
The radio station kickoff expands the Vargas family’s ability to serve a growing market. “We have invested in the best technology in the industry, including equipment to broadcast remotely from advertisers’ locations,” commented Vargas. “We have established the only Hispanic radio station Web site in the area.”
Visit Latino Mix 1480 AM on the Web at ‘http://www.latinomix1480.com’ or contact Brunilda Fernandez at 205.419.5753. “
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