Clicky

Hispanic PR Wire – Fisher-PriceR, Yankees Pitcher Mariano Rivera Team Up For Kids at Casita Maria in the Bronx

Share |
information (meta) --»
Posted on: April 26th, 2007
Filed Under: Business, Hispanic News, Press Releases
Tagged: , , , ,
need help? --»
Search these tags: Baseball, children, outreach, Panama, parents
View: Subjects | States | Metros :: Site Map
source, text, links --»

“Fisher-Price(R), the leading brand of infant and preschool toys in the world, and Yankees pitcher Mariano Rivera teamed up this week to bring fun to the who receive after school program services from Casita Maria, the oldest Latino charity serving the Hispanic community in New York City.

Fisher-Price donated a variety of toys to Casita Maria on behalf of Rivera, perhaps almost as well-known for his community as for his career.

“Fisher-Price has been helping to make childhood special for generations of kids through play,” said Brenda Andolina, Director of Public Relations and Brand Marketing, Fisher-Price. “We are pleased to donate some of our most popular toys to Casita Maria on behalf of Mr. Rivera in recognition of his efforts to enrich ’s lives and to give all a chance to live up to their potential.”

Rivera spends much of his time in the off-season in his native , where he donates Christmas gifts for local . In 2004, he helped open two after-school programs in City to give young people access to computers. He also has helped finance the construction of a new elementary school and a new church building in .

“Growing up in , I did not have much as a child,” Rivera said. “I am extremely happy to be working with Fisher-Price to support the Casita Maria charity in helping these . Helping people is something I love to do, both here and in my country of . Being able to work with is always a wonderful experience that I take great pride in.”

“We are very grateful to Mr. Rivera and Fisher-Price for their toy donation,” said Raesha Cartagena, Director of Community Relations for Casita Maria. “The and their families were thrilled to have such an outstanding role model visit Casita Maria and receive his contribution. We hope it will be a proponent of other good things that can happen for our Hispanic communities.”

A number of area community leaders and elected officials also attended the event at Casita Maria. Following the toy donation, Rivera, demonstrated Fisher-Price’s ESPN Better Batter(TM) toy to the from Casita Maria and St. Athanasius School.

Many of the donated Fisher-Price toys encourage physical activity and exploration of a child’s imagination. “Sports play is more than just fun for kids ”” it’s a great way to encourage physical skills, enhance confidence and facilitate social bonding,” Andolina stated.

About Casita Maria
Established in 1934 as the first charitable organization in the “settlement house” tradition to serve Hispanics in New York City, Casita Maria continues to create a gateway of opportunity through after school education in the Arts, Literacy and Job Creation while addressing critical needs for youth, families and seniors in predominantly Hispanic communities in the South Bronx and beyond.

About Fisher-Price
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT) and located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. The Company has a 75-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way play and how play benefits their development. Some of the Company’s best-known “classic” brands include Little People(R), Power Wheels(R) and View-Master(R). Fisher-Price is also a leading developer of baby gear products (nursery monitors, infant swings, high chairs) as well as a wide array of character-based toys inspired by high quality ’s programming such as Sesame Street(R), Dora the Explorer(TM) and Winnie the Pooh. The Company’s web site, at www.fisher-price.com, provides valuable information and resources to . The site also is available in Spanish at www.fisher-price.com/espanol. “

related posts (sort of) --»
view/search these tags on --»

Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map

Best of the Rest

Latest Essentials