Burger King Corporation Fires up Its Amps to Find the Next Latino Musical Sensation

“Burger King Corporation (BKC) presents what’s hot and what’s new in Latino music through the Tu Ciudad, Tu MÚsica(SM) talent showcase, which will provide aspiring musicians with the opportunity to be named the best local band in 10 U.S. cities.

The Tu Ciudad, Tu MÚsica(SM) talent showcase promotion will showcase popular local bands. Ten bands in each market will be pre-selected to battle it out onstage for a chance to win prize packages which include $2,500 in cash and the opportunity to get their music on area radio stations.

The talent showcase will launch in McAllen and will include stops in Dallas, Phoenix, Fresno, Houston, San Francisco, Chicago, New York, Los Angeles and Miami. A panel of local judges will determine winners of each competition. Selection criteria will be based on each band’s live performance, musical talent and crowd cheers.

“Burger King Corporation recognizes the importance of supporting rising talent in local communities,” said Alexandra Galindez, Director for Multi-Cultural Marketing. “This year, BKC embraces the diversity within Latin cultures by providing a platform for Latino music’s newest stars.”

The Tu Ciudad, Tu MÚsica(SM) tour organizers invite music enthusiasts to attend the free local concerts to support their favorite musicians. Fans can also win one of several prize packages by participating in a national sweepstakes sponsored by Telemundo Network Group. The grand prize is a trip for two to attend the final Tu Ciudad, Tu MÚsica(SM) concert in Miami.

As a proud supporter of Hispanic musical talent, BKC encourages Latin music’s emerging stars. For the past six years, BKC has sponsored promotional musical platforms to highlight the diverse artistic abilities of Hispanic entertainers among them “We Sing En Español”¦And English Too,” a historical and educational journey tracing Latin music roots that targeted middle and high school students.

For information on how to audition for your city’s Tu Ciudad, Tu MÚsica(SM) talent showcase competition, visit: http://www.burgerkingmusica.com“

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