Peru’s immigrant market in the United States: easy alternative?

“According to the Embassy of Peru in the United States, more than 1 million Peruvians live in the U.S. and are part of the ever increasing Latino community which today represents 14.4% of the total U.S. population. Therefore, a market niche for Peruvian products exists in the American market. However, servicing this market’s needs is not an easy task.

It is common to see companies with certain amount of experience in the local market fail in assuming that a successful product in the local market would be just as demanded in other countries. “

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