Latino Mags Assert Themselves Online

“Hispanic titles arent immune to the broad print-industry downturn, but amid a tough environment, Latino publishers are reflecting the general market by evolving online.

Despite past growth among publications serving Hispanics, Latino publishers are closing money-losing magazines and cutting back on newspaper projects. Editorial Televisa, for instance, is shutting down its year-old title Tu Dinero after the May issue; it closed Cristina last year.

But the bigger change is that Latino publishers are moving beyond the printed page, belatedly embracing the internet and investing heavily in their websites, and adding news, video, photos, music, daily alerts and other features. “

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