La Bloga: Textbook explores chicana chicano image in pop media - Tex[t]-Mex Seductive Hallucinations of the “Mexican” in America

“I have never liked “cute” books, nor been tolerant of attempts to make difficult subject matter palatable by spinning the matter in a “cute” manner, so I found myself surprised to be enjoying Memo Nericcio’s textbook in film criticism with the ee cummings-like title, Tex[t]-Mex.

The publisher, the University of Texas press, presents the text in the staid, straight-forward manner befitting a university press. The text, however, is anything but a staid academic publication–witness the authors “Memo” website–a fact Nericcio takes note of in one of his many personal divagations away from his learned critique of stereotypes of Mexicans and Mexican Americans.”

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