Filed Under: [ Hispanic News ] [ Media ] [ Tomás' Picks ]
Tags: blog, Cheskin, HIV, novela, Telemundo, Univision
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“It depends on who you ask. There are two schools of thought on this:
1 Many primarily broadcasters like Univision and Telemundo contend that although research says Hispanics want educational programming- like documentaries, biographies, etc.- what they really watch are novelas, news and sports programming.
2 On the other hand, there are those who believe there is a Hispanic audience for educational programming, and that the reason Hispanics watch only news, novelas and sports is that this is the only type of programming offered to them, and that past attempts by broadcasters at delivering educational programming has been below par.”
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