Mobile Video Booms Among Latinos

Posted on: April 23rd, 2007
Filed Under: [ Hispanic News ] [ Marketing ]
Tags: , , , ,
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“Text messaging is so passe. Starting this month, subscribers to AT&T Wireless Media Net Latino package can watch the best kisses, love scenes and action chases from “El Zorro,” the telenovela based on the Zorro legend that is co-produced by NBC Universals Telemundo and Sony Pictures.

The clips aren’t pulled from “El Zorro’s” TV content. They’re all original, produced specifically for the third screen. “

Source: http://adage.com
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