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Mobile Video Booms Among Latinos

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“Text messaging is so passe. Starting this month, subscribers to AT&T Wireless Media Net Latino package can watch the best kisses, love scenes and action chases from “El Zorro,” the telenovela based on the Zorro legend that is co-produced by NBC Universals Telemundo and Sony Pictures.

The clips aren’t pulled from “El Zorro’s” TV content. They’re all original, produced specifically for the third screen. “

Source: adage.com
Fuente Traducido: usando Google o Altavista/Babel Fish
Posted on: April 23rd, 2007
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising
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