Home Depot retools and focuses on Hispanics

Posted on: April 23rd, 2007
Filed Under: [ Business ] [ Hispanic News ]
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“Despite some early missteps, The Home Depot Inc. is seeing success targeting Hispanics.

The Atlanta-based home improvement retailer has bilingual signs in more than 800 stores; a paint color product line called Colores Origenes; “how-to” clinics taught in Spanish and English; targeted direct and interactive campaigns; and the MiCash Home Depot card. However, it took Home Depot, the second-largest retailer in the United States, awhile to master the market. MiCash is in a test right now in two markets, Atlanta and Washington.”

Source: http://www.dmnews.com
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