Top U.S. marketers under-invest in Hispanic marketing

Posted on: April 19th, 2007
Filed Under: [ Hispanic News ] [ Marketing ] You may be interested in Hispanic Olympic News
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“Reality is that today it is easier than ever for a marketer to get his piece of the Hispanic pie. Transliteration services abound and can easily and inexpensively turn your general market creative into effective Hispanic marketing materials.

Just like in any business, there is a range of quality from one provider to the next. Clearly, if you were testing an insert or a space ad, you would want a transliterator with knowledge of the medium and the specific market you intend to reach.”

Source: http://www.dmnews.com
Fuente Traducido: usando Google o Altavista/Babel Fish

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