Chevrolet partners with the 2007 NCLR ALMA Awards as title sponsor

“Chevrolet announced today its partnership with the National Council of La Raza NCLR ALMA Awards in a star-studded press conference held at the Beverly Hills Hilton hotel.

Eva Longoria, Actress and ALMA Awards’ producer, along with Janet Murgí, ALMA Award’s executive producer, NCLR’s president and CEO, welcomed national media to announce this year’s nominees. Mario Lopez was also present to help with the announcement.

“NCLR has had a close relationship with GM for the past 15 years, and it is a pleasure to have Chevy as the title automotive sponsor for this year’s award presentation.” said Janet Murguí, ALMA Award’s executive producer, President and CEO of NCLR. “Both NCLR and Chevy have a dedication for Latin music and entertainment and we share the same goals in terms of showcasing this to the entire community.”

“Music and entertainment are a strong part of Chevy’s tradition and we share NCLR’s goal to recognize the outstanding contributions of Latinos in the media and arts. And what better event than the ALMA Awards to pay tribute to Latino talent,” said Ed Peper, Chevrolet General Manager.

As part of the sponsorship, Chevy will host a Safe Kids Worldwide ® car seat checkup event with NCLR’s affiliate Para Los Niños at Gratts Elementary School . More than 600 Safe Kids coalitions and chapters in the United States educate families about keeping children safe in and around vehicles through the Safe Kids Buckle Up program. It offers parents and caregivers hands-on instruction in installing car seats and booster seats and presents interactive educational programs for children ages 14 and under. Safe Kids Worldwide®and its partner General Motors created Safe Kids Buckle Up in 1996. Chevrolet became the lead GM brand in the partnership in 2004. “

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