Filed Under: California, Hispanic News, Los Angeles, Musica, Press Releases
Tags: bilingual, Calle 13, Lucia Ballas-Traynor, MTV Tr3s
View/Search these tags on:“April 17, 2007–MTV Tr3s and KBEH-Channel 63 have announced a unique and exclusive Fiesta Broadway that brings some of young Latinos’ favorite artists to the famed Los Angeles street fair on April 29.
The triple Latin Grammy-winning Calle 13, widely lauded for their highly original and alternative brand of reggaeton, headlines the MTV Tr3s/KBEH-Channel 63 stage. Also on the MTV Tr3s/KBEH-Channel 63 lineup are Grammy-nominated Latin pop singer and actress Jennifer Peña, Latin Grammy-nominated Mexican pop trio Reik, West-coast rapper Malverde, and the pioneering and Grammy-award winning fusion artists Ozomatli.
The mix of Latino Pop, Latin Rap, Rock and Reggaeton that MTV Tr3s and KBEH-Channel 63 are bringing to Fiesta Broadway is a reflection of the music young Latinos have told the bilingual network they want to hear. It also reflects the mix of established and emerging artists central to MTV Tr3s music strategy.
“MTV Tr3s fills an entertainment void for young Latinos by showcasing music and artists that are rooted in a blend of Latino and American sounds and experiences,” said Lucia Ballas-Traynor, SVP and General Manager of MTV Tr3s. “Our Fiesta Broadway line-up mirrors the unique musical tastes of today’s young Latinos.”
Participating in Fiesta Broadway was a must for MTV Tr3s broadcast affiliate KBEH-Channel 63. “Our young Latino viewers rightfully expect that we will bring their favorite artists to the most important Latino event of the year and the MTV Tr3s/KBEH-Channel 63 line up really delivers,” said Robert Behar, president and chief executive officer, Bela Broadcasting, LLC, which owns KBEH.
LOCATION AND SCHEDULE
The MTV Tr3’s/KBEH-Channel 63 Fiesta Broadway stage will be located at the intersection of Hill and 7th Streets in downtown Los Angeles on Sunday, April 29. The performances start out at 1:30 PM with the smooth Latin pop sounds of Reik and Jennifer Peña and the volume starts getting pumped up at 3 PM with Malverde, Ozomatli and Calle 13:
1:30 PM – Reik
2:15 PM - Jennifer Peña
3:00 PM – Malverde
3:45 PM – Ozomatli
4:30 PM – Calle 13A televised 2-hour block, “MixMex Presents: Fiesta Broadway Special” will be broadcast on MTV Tr3s on Saturday, May 5th at 3:00 PM Eastern.
MTV Tr3s is the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s’ programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture. “
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