Tourdesign Creative Announces a Spanish-Language Music Marketing Initiative

“Tourdesign Creative, a Live Nation company which has created marketing materials for the biggest names in the music industry for nearly 25 years, announced today an initiative to expand the development of their Spanish-language music marketing services for the rapidly growing Spanish-language music industry. Tourdesign has long been on the cutting edge of the production and post production of music marketing materials, over the years providing services for major acts such as Aerosmith, Tom Petty, The Who, and Dave Matthews Band. Along the way they have worked with Spanish-language superstars such as Juanes, Marc Anthony, Luis Miguel, Alejandro Sanz, Santana, and many others.

As more and more Spanish-speaking artists make the jump to global superstardom, there is now a greater need than ever for highly creative and effective Spanish-language music marketing materials. Tourdesign Creative is deeply committed to the Spanish-language market, providing television and print materials in both Spanish and English for their clients.

To better serve its Spanish-language clients, Tourdesign has launched Tourdesign en Espanol, an all-Spanish site that caters directly to their Spanish-speaking clients, managers, and promoters. Tourdesign employs Spanish-speakers to work with clients, as well as a wide selection of on-air Spanish-speaking voice talents to accommodate any advertising campaign. Leading the Spanish-language initiatives is West Coast Marketing Director, Amanda Harrison, who works closely with clients to support their Spanish-language needs.

“Tourdesign’s experience, professionalism, friendly service, and ability to connect with Latino audiences provides us with a one stop shop for the production of our creative and advertising needs for all our Spanish-language tours,” said Kate Ramos, SVP of Latin Touring at Live Nation.

Tourdesign works closely with artists’ record labels to produce radio, TV, and new media components for album and single releases from the likes of Beck, Bloc Party, Vince Gill, and Montgomery Gentry, just to name a few. Tourdesign has also created promotional materials for many Spanish-language tours, servicing non-US markets including: Puerto Rico, Spain, The Dominican Republic and Mexico. They have worked extensively to develop creative materials for corporate sponsors of tours, such as Verizon Wireless for the Don Omar tour and Coors Light for the Molotov tour. Tourdesign was also a proud sponsor of the 2006 Latin Alternative Music Conference (LAMC) in New York City.”

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