Filed Under: [ Hispanic News ] [ Media ] [ Top Stories ]
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“Sí TV, which targets young adult Latinos with English-language content, is buttressing its linear lineup for 2008 while expanding its Web presence.
Officials speaking at the 14 million-subscriber network’s upfront presentation to advertisers here Tuesday said the service acquired an action-sports series, commissioned a pair of reality shows and is working toward a program that will integrate both short-form clips and user-generated content that will toggle between the network and its Web site.”
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