Top Brands Zero in on Bilingual Branding

“Brands looking to align with Latin music are rolling out some innovative sponsorships at next weeks Billboard Latin Music Conference in Miami.

Dodge is using the April 23-26 event to position itself as a promoter of new talent. Multicultural marketing agency GlobalHue has fashioned a Dodge Avenger “keychain” that is actually a flash drive loaded with tracks by mostly indie Latin artists like Houstons Karina Nistal. “

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