Cadbury Schweppes invests in Hispanics

“The US Hispanic population forms a core consumer base for drinks giant Cadbury Schweppes, which is confident this segment will drive growth amidst a general environment of declining soft drinks sales.

Cadbury Schweppes Hispanic Marketing brand manager told FoodNavigator-USA.com in an interview last week that the firm plans to increase its marketing efforts and product selection for this consumer group.”

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