Palomita’s Wish Comes True – Junior fashion brand announces licensing agreement with Wish Licensing to manufacture and distribute Palomita® tops and sleepwear

Palomita®, a new junior and girl’s fashion brand with a focus on the Hispanic market, today announced a licensing agreement with Wish Licensing for the manufacture and distribution of junior and girls’ tops and sleepwear. Palomita will be launched in spring 2007 with distribution ranging from mass-market to select and specialty stores nationwide. The Palomita collection will feature designs and images highlighting popular Hispanic vintage consumer product logos and characters. Tops prices will range from $10 – $20 and sleepwear will range from $15 – $30.

Wish Licensing is a junior t-shirt and loungewear company specializing in 100% cotton fabrics. Their portfolio consists of such classic licenses as Strawberry Shortcake™, Care Bears™, Popeye™, Curious George™, Betty Boop™, Rudolph the Red-Nosed Reindeer, Frosty the Snowman, and David and Goliath®. Wish Licensing works with major studios such as Universal and Warner Brothers, and large companies including American Greetings, Nestle and Sony Publishing. Owner Jeff Port has been in the T-shirt and printing business for over fifteen years, and has created product for such brands as Polo, Joe Boxer and Abercrombie and Fitch.

“We look forward to creating Palomita tops and sleepwear,” said Joel Barnett, Wish Licensing Vice President of Sales, Marketing and Licensing. “The Hispanic market is a major market opportunity for many retailers. What better way to capture this market than with the actual product logos and names from actual Mexican products and familiar characters.”

“We are thrilled to partner with such a dynamic company to introduce the Palomita brand to the US market,” said Molly Robbins, Palomita Founder and President of LicenZing LLC. We chose Wish Licensing because of their expertise in licensing as well as their strong presence in the junior market. Together we will create and deliver fresh and fun designs that will reflect the look that girls and juniors want.”

Palomita’s motto “Por fin una marca para ti” (Finally a brand for you) tells the story. Palomita was created by Molly Robbins, a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies and is artistically incorporating them into the Palomita brand. For more information about the Palomita tops and sleepwear, call Joel Barnett at 818-767-WISH.

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