Hispanic Networks Start Pitching - As leader Univision touts viewer engagement, Telemundo offers flexibility

“Univision and Telemundo are looking to capitalize on the recent growth of Spanish-language media at next months Hispanic upfront. While market leader Univision is angling to pull a larger share of advertising from English-language broadcast networks, its NBC Universal-owned cable competitor is pitching itself as the more nimble and accommodating partner on product integration and new media.”

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