Hispanic consumers share “opiniones’ on direct mail

“Are Hispanic consumers more likely to respond to direct mail? According to Vertis Communications’ “Customer Focus OPINIONES” survey, the answer is a resounding “Sí­.”

The survey, unveiled last month, found that 64% of Hispanic adults surveyed had responded to direct mail advertising in the past 30 days, compared with just 46% of the general U.S. population. Also, 71% of Hispanic consumers indicated that they read direct mail. The medium was even more popular among certain subsets: 75% of Hispanic females and consumers of Puerto Rican origin told researchers they read direct mail.”

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