Wachovia hires Rojo Hispanic Marketing

Posted on: April 12th, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ] [ North Carolina ]
Knowledge is Power!

“Wachovia Corp. has selected Rojo Hispanic Marketing to handle the banks marketing to the Latino community.

Charlotte, N.C.-based Rojo will manage mass media, direct marketing, public relations and media buying as well as strategic planning for Wachovias Latino customer base.”

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