Marketing Experts Confirmed For Radio Ink Hispanic Conference: New Study To Be Revealed

Posted on: April 12th, 2007
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ] [ Texas ] [ San Antonio ]
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“Two experts will share their perspective during the “Buy Lingual: Are You Speaking the Right Language?” session at the Radio Ink Hispanic Conference in San Antonio, May 22-23, at the Sheraton Gunter Hotel.

Larry Rosin, co-founder and president of Edison Media Research, will present previously unseen data from a recently completed national telephone survey on Hispanic media usage and attitudes. The study, conducted in collaboration with Arbitron, will explore Hispanic adoption of various technologies, including Internet, online audio/video, iPods and podcasting, as well as Hispanic attitudes and perceptions about radio in relation to that of the general population. “

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