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Dallas Al Dia Launches New Marketing Theme

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“Al Dia, the Spanish-language daily published by The Dallas Morning News, Thursday launched a new brand campaign and announced the hiring of Isaac Lasky as marketing director.

With the tag line “Tu Mundo A Diario” Your World Every Day, al Dia hopes to emphasize that the paper “delivers more than the literal meaning of the word” mundo or world, Lasky said.”

Source: www.editorandpublisher.com
Fuente Traducido: usando Google o Altavista/Babel Fish
Posted on: April 12th, 2007
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Media
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