ESPN’s Spanish Arm Launches Microsite to Bolster Viewing

“While many content providers are creating microsites as a destination for consumers looking for more interaction online, the Spanish language sports arm of ESPN, ESPN Deportes, has launched one specifically to promote its television channel.

The microsite at Quierodeportes.com, which means “I want sports,” features Spanish language information about the channel’s announcers, as well as on shows like “UEFA Champions League,” “Hazaña, El Deporte Vive” and “SportsCenter.” However, the primary purpose of the site is to lead viewers to call 1-800-DEPORTES, which will be automatically routed to the callers local cable or satellite provider.”

Stumble it! | |