Filed Under: [ Hispanic News ] [ Marketing ]
Tags: DVD, Film, Hollywood, Nielsen, reporter
Knowledge is Power!
“The Latino demographic is pulsing with culture, language dynamics, technology interest and overactive purchasing habits, especially when it comes to consuming entertainment, panelists and presenters said Tuesday at the fourth annual Latino DVD Conference in West Hollywood.
The 11 million-strong Latino TV households are about at parity with the market at large when it comes to DVD adoption, said Doug Darfield, analyst with the Nielsen Co.”
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