Tequila grows up and sheds shot-glass image

“You hear the song on the radio: “Jose Cuervo, you are a friend of mine … ” and tequilas negative image is reinforced again.

For many of us, our first exposure to tequila was in college. Back then, tequila abuse was blamed for nights that cant be remembered or mornings-after that cant be forgotten. As many may vaguely recall, tequila was the beverage of choice for those times when you had no intention of drinking responsibly.”

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