Hispanic Woman Entrepreneur, Barbara Ruano, Speaks at DMA Directo Days Conference in New York

“Barbara Ruano, CEO | Founder of PlanetWoot will be speaking at this years 14th annual DMA Directo Days. Ms. Ruano has over 20 years of Hispanic advertising experience, creating numerous successful campaigns for fortune 500 clients such as: DIRECTV, Kraft/General Foods, M&M/Mars, AMPM Minimarkets, Sears, Ford Motor Company, Verizon, Rite Aid, Wells Fargo Bank, ARCO Gasoline and many others. Ms. Ruano will be speaking about successful Hispanic Market communication, and how proper techniques to translating should be utilized in order to maintain the integrity of a Brand, while communicating a message in a way that is most relevant to the market.

Sunset Beach, CA PRWeb April 10, 2007 — Barbara Ruano, CEO | Founder of PlanetWoot will be speaking at this years 14th annual DMA Directo Days Conference. The Directo Days conference will be held at the Marriott Marquis New York on April 10th & 11th. It is the only conference that focuses exclusively on direct marketing to Hispanics.

Ms. Ruano will be speaking about successful Hispanic Market communication, and how proper techniques to translating should be utilized in order to maintain the integrity of a Brand, while communicating a message in a way that is most relevant to the market. She will be presenting a proprietary approach to translating called A.D.A.P.T. Adaptation, Diversity, Application, Portrayal and Transcreation, which she will outline, and will discuss her philosophy and approach in detail, also providing examples of creative and copy containing great and poor translation efforts.

Ms. Ruano has over 20 years of Hispanic advertising experience, creating numerous successful campaigns for fortune 500 clients such as: DIRECTV, Kraft/General Foods, M&M/Mars, AMPM Minimarkets, Sears, Ford Motor Company, Verizon, Rite Aid, Wells Fargo Bank, ARCO Gasoline and many others.

PlanetWoot is an award winning full-service Cross-Cultural Marketing Communications Agency based in Sunset Beach, California, which is100% independent and minority owned. From advertising, to direct response, the agency specializes in the Hispanic Market, but also reaches the General Market and serves as the Hispanic arm for those advertising agencies that need to provide Spanish language services to their clients. It is a small agency with the experience and the same high quality standards of larger agencies, without the overhead or high costs associated with such.

For additional information about PlanetWoot, please visit www.planetwoot.com or call 562.592.5303.”

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