Tapping the Hispanic market not as easy as uno-dos-tres��
Tagged: book, radio, Spanish-language, WashingtonPosted on: April 9th, 2007“Retailers are learning Spanish phrases, the Greater Yakima Chamber of Commerce holds seminars on reaching Hispanic customers, and Dex has published a Spanish-language phone book for the Yakima Valley and Tri-Cities.
They all want more business from Hispanics, who generated $9.5 billion in spending statewide in 2005, according to the Selig Center for Economic Growth at the University of Georgia. It projects that figure to be $14.8 billion by 2010.
But developing loyal Hispanic customers takes more than placing a Spanish-language radio advertisement.”
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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