Filed Under: [ Business ] [ Hispanic News ] [ Washington ]
Tags: book, radio, Spanish-language
Knowledge is Power!
“Retailers are learning Spanish phrases, the Greater Yakima Chamber of Commerce holds seminars on reaching Hispanic customers, and Dex has published a Spanish-language phone book for the Yakima Valley and Tri-Cities.
They all want more business from Hispanics, who generated $9.5 billion in spending statewide in 2005, according to the Selig Center for Economic Growth at the University of Georgia. It projects that figure to be $14.8 billion by 2010.
But developing loyal Hispanic customers takes more than placing a Spanish-language radio advertisement.”
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