Filed Under: [ Education ] [ Top Stories ] [ Language Issues ] [ California ] [ Los Angeles ]
Tags: advertising campaign, Santa Ana
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“In a city where about 80% of residents do not speak English at home, the Santa Ana Chamber of Commerce has initiated a $4.5-million campaign to get 50,000 residents to learn the language over the next four years.
As part of its project, the chamber last month launched an aggressive advertising campaign, with messages urging residents to learn English plastered on buses and at bus shelters, the train station, supermarkets and self-service laundries.”
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