Review: The Power of Business en Español gives tips on new market

“Businesses dont need a book to tell them the Hispanic population in this country is booming.

They may not realize, however, the edge they can gain over the competition by reaching out ”” and selling ”” to the burgeoning Hispanic market in Spanish, the language many Hispanics associate with home, whether they were born in the USA, Mexico or Central or South America.

More than any other wave of immigration in the USA, second- and even third-generation Hispanics cling to their language and culture, writes José Cancela with Carlos Harrison in The Power of Business en Español. Cancela, who was in TV and radio before founding a Hispanic market consulting company, says Spanish connects to the market in ways English cant.”

Stumble it! | |

Other posts that may interest you

The Power of Business en Español: New Book by José Cancela

U.S. farm labor shortage grows - PittsburghLIVE.com

The POWER of Business en Español.

Power failure hits Caracas and large swath of Venezuela

ABC Radio Networks En Espanol to Distribute 'Todobebe Tips For Parents'

Adding “Gasolina” to your Marketing Strategy: Four Tips To Reaching U.S Hispanic Youth

La Bloga: Review: The Scorpion's Tail by Sylvia Torti

Hispanics flex muscle in Atlanta

Latino market a big niche. Companies get tips on how to boost sales to Utah's Hispanics

Did You Know? There are more Latinos in the United States than people in Canada. Latinos in the United States represent 15 percent of the U.S. market. About 75 percent of Latinos speak English or are English dominant.