Florida Grocers Attempt to Lure Hispanic Clientele

Posted on: April 8th, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Florida ]
Knowledge is Power!

“Floridas two dominant supermarket chains, Winn-Dixie Stores, Inc. and Publix Super Markets, are competing harder than ever for Hispanic consumers by rolling out more Hispanic store formats.

Jacksonville-based Winn-Dixie plans to add 55 outlets to its Hispanic Neighborhood Merchandising program this year. The program already includes 30 stores in Miami and 25 in the Orlando area. The company has a total of 522 stores in Florida, Alabama, Louisiana, Georgia and Mississippi.”

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