Sony Ad Campaign for Digital Imaging Products Uses Humor to Capture Lifes Precious Moments

“Finally, to extend the campaign to Latino consumers, BBDO in conjunction with AIM, Sonys Hispanic agency, have developed a Spanish language Cyber-shot spot called “Futbol,” which will air on Univision, Galavision and Telefutura this spring.

This will be supported by the “La Experiencia Sony Tour,” an interactive consumer exhibit that will travel through five U.S. markets this summer. The tour will be staffed with bilingual experts demonstrating the latest Sony products. Local radio promotions will support this tour with the focus on select Cyber-shot cameras and Handycam camcorders.”

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