Companies pitch services in Spanish

“It is not enough these days to place Spanish-language ads on Spanish-language TV to reach the coveted Hispanic market. Advertisers are experimenting with sprinkles of Latino flavor in mainstream, English-language media.

In El Paso, advertisers are going at it in different ways, using images of Hispanic families and peppering ads with words in Spanish.

Las Palmas Medical Center proclaims on a banner on its new emergency room on North Mesa Street, “Kid Friendly, Abuelita Approved.”"

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