Allianz Life Insurance Company Of North America Partners With Aguilar Productions To Present Hispanic Marketing Conference. April 24-25

“The 11th annual Hispanic Marketing Midwest conference, produced by Aguilar Productions, and presented by Allianz Life will be held at Saint Paul RiverCentre on April 25th, from 8am to 4pm.

Aguilar Productions, based in St. Paul, is the Midwest leader in promoting the Hispanic market and has the distinction of being the only Latino-owned company in the U.S. producing Hispanic marketing conferences on an annual basis. Allianz Life is partnering with Aguilar Productions to present six multicultural marketing conferences and events in the Twin Cities. Five of the events will be held in Saint Paul.

The Saint Paul Mayor’s office and Saint Paul RiverCentre hosted a press conference and reception to honor and thank Allianz Life for their sponsorship of these events and for offering this important marketing information to the business community in the Midwest.

One of the highlights of the conference is the 3rd annual Hispanic Marketing Midwest Awards Dinner “celebrating excellence in Hispanic marketing” being held on April 24,at the prestigious James J. Hill Reference Library in St. Paul. Awards presented include: the Hispanic Corporate Marketing Award: to General Mills, the Hispanic Marketing Achievement Award; will go to Daisy Exposito-Ulla, d exposito & partners, New York, NY and the Award for Achievement in Hispanic Marketing Research “the HispanSource” award; to Carlos Santiago, Santiago Solutions Group, Los Angeles, CA. This event is a fundraiser for “HispanSource” the online source for Hispanic Marketing information, this site was created by Aguilar Productions and the James J. Hill Library and is maintained at the Hill Library.

The 11th annual Hispanic Marketing Midwest Conference on April 25 will feature presentations by some of the leading Hispanic marketing experts in the country. Presenters include: Carlos Santiago, Santiago Solutions and Santiago ROI, Los Angeles: Ryan Nichols, Excend Consulting, New York: Shayne Walters, Carmen’s Coupons, Los Angeles: Rafael Gutierrez, Allianz Life, Minneapolis: David Morse, New American Dimensions, Los Angeles: Gina Amaro Rudan, PR Newswire, Miami: and Twin Cities based, Stephanie Miller, U.S. Bank: and Heidi Gesell, BankCherokee.

Topics to be discussed are: Hispanic Media: Language Preference for Young Latinos: Alternative Media/Direct Response: Product & Service Design for Hispanic Consumer: Case Studies: Marketing to Recent Immigrants, Financial Services: Marketing to Affluent Hispanics; and Healthcare and the Hispanic Community. The presentations will include insights, tools and strategies to help companies reach the fastest growing consumer market in the country, the $900 Billion Dollar U. S. Hispanic Market.”

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