Kelloggs Brings Healthy Beginnings Program to Hispanic Market

Posted on: April 3rd, 2007
Filed Under: [ Food ] [ Health ] [ Hispanic News ] [ Marketing ]
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“Kellogg is taking its multibrand Healthy Beginnings program to the Hispanic market with a national tour that sets up booths in retailers parking lots and offers tests by bilingual nurses for several conditions Hispanics are particularly likely to suffer: diabetes, high blood pressure and lactose intolerance.

A 28-page bilingual magazine, created by Meredith Corp.’s Meredith Integrated Marketing division as part of the promotion and sponsored by Kellogg’s key breakfast cereal brands, offers easy-to-read advice about healthful eating.

Source: http://adage.com
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