Kelloggs Brings Healthy Beginnings Program to Hispanic Market
Tagged: bilingual, diabetesPosted on: April 3rd, 2007“Kellogg is taking its multibrand Healthy Beginnings program to the Hispanic market with a national tour that sets up booths in retailers parking lots and offers tests by bilingual nurses for several conditions Hispanics are particularly likely to suffer: diabetes, high blood pressure and lactose intolerance.
A 28-page bilingual magazine, created by Meredith Corp.’s Meredith Integrated Marketing division as part of the promotion and sponsored by Kellogg’s key breakfast cereal brands, offers easy-to-read advice about healthful eating.
“
Curation from Tomás
Filed Under: 1. Hispanic News, Food, Health, Marketing & Advertising
Comments
