Expect higher pricing for Hispanic TV
Tagged: Nielsen, Spanish-languagePosted on: April 3rd, 2007“So much attention heading into the upfront market has been devoted to the expected impact of Nielsen’s new media measuring tools on negotiations.
Far less talked is about what to expect when the Hispanic networks come to market.
What buyers can expect is higher prices in the $1.6 billion Spanish-language upfront this spring.”
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising
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