Expect higher pricing for Hispanic TV

Posted on: April 3rd, 2007
Filed Under: [ Hispanic News ] [ Marketing ]
Tags: ,
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“So much attention heading into the upfront market has been devoted to the expected impact of Nielsen’s new media measuring tools on negotiations.

Far less talked is about what to expect when the Hispanic networks come to market.

What buyers can expect is higher prices in the $1.6 billion Spanish-language upfront this spring.”

Source: http://www.medialifemagazine.com
Fuente Traducido: usando Google o Altavista/Babel Fish

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