U.S. pop stars wooing fans en espanol

“It used to be to make it in the United States, artists had to crossover from Spanish to English like Ricky Martin did, but lately stars like Jean, Beyonce and Jennifer Lopez are kicking it the other way – singing and rapping in Spanish for the hemispheres Hispanic market.

Its not hard to see why.

Salsa, boleros, cumbia, alt-rock, reggaeton – Latin music offers a little something for everyone. Then theres the state of the music industry. As more fans download albums than buy them, record labels are desperate for new listeners. The estimated 32 million Spanish speakers in the United States, not to mention another roughly 400 million Spanish-speakers in Spain and Latin America, are markets screaming to be tapped.”

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