Uphill Battle For Spanish Kids’ Programmers - Cable Fills Void in Fare Despite Ad, Ratings Challenge

Posted on: April 2nd, 2007
Filed Under: [ Hispanic News ] [ Media ]
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“Spanish-language broadcasters focus little attention and effort on kids’ programming, while cable networks targeting young viewers who speak that language suffer from limited carriage.

And the ratings and revenue for kids’ shows on both media pale in comparison to the widely distributed English-language cable children’s networks that lavish time and money on developing shows featuring Latino characters.”

Source: http://www.multichannel.com
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