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Marketers of All Stripes Will Star in Univision Branded Reality Show

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“Its miss universe meets “The Apprentice.” Marketers are stampeding into Spanish-language network Univisions reality show “Nuestra Belleza Latina” “Our Latin Beauty”.

A dozen finalists will be announced April 3 for the weekly show that will combine Latinos’ love of beauty pageants with “Apprentice”-like branded challenges for Ford Motor Co., JC Penney, and L’Oreal’s Maybelline New York and Garnier. “

Source: adage.com
Fuente Traducido: usando Google o Altavista/Babel Fish
Posted on: April 2nd, 2007
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Media
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