Marketers of All Stripes Will Star in Univision Branded Reality Show

Posted on: April 2nd, 2007
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ]
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“Its miss universe meets “The Apprentice.” Marketers are stampeding into Spanish-language network Univisions reality show “Nuestra Belleza Latina” “Our Latin Beauty”.

A dozen finalists will be announced April 3 for the weekly show that will combine Latinos’ love of beauty pageants with “Apprentice”-like branded challenges for Ford Motor Co., JC Penney, and L’Oreal’s Maybelline New York and Garnier. “

Source: http://adage.com
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