How Home Depot Plans to Reach Acculturated Latinos
Tagged: Mexico, Spanish-languagePosted on: April 2nd, 2007“In an innovative solution to a tough challenge for marketers — reaching acculturated, English-speaking Hispanics — Home Depot will air separate English- and Spanish-language versions of a commercial as part of its “True Stories” campaign starring real customers.
Planners from the Vidal Partnership, Home Depot’s Hispanic agency, found their star, Mike, on his daily shopping trip for supplies for his latest home-improvement project — a colorful, tiled room to remind him of his native Mexico and his American-born daughter of her heritage. “
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Filed Under: Marketing & Advertising, Tomás' Picks
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