Diamondbacks courting Hispanic fans
Tagged: Arizona, Baseball, bilingualPosted on: April 2nd, 2007“As the Diamondbacks open the 2007 season, the team has a renewed mission and strategy to draw more Latinos to watch Phoenix’s professional team.
Those initiatives include broadcasting 50 games on a Spanish network television station, hiring more bilingual stadium workers and installing Spanish signs at Chase Field, and reaching out to a network of influential Hispanic leaders to spread the word of Dbacks baseball.”
Curation from Tomás
Filed Under: 1. Hispanic News, Sports, Top Stories
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