Filed Under: [ Hispanic News ] [ Sports ] [ Top Stories ] [ Arizona ]
Tags: Baseball, bilingual
Knowledge is Power!
“As the Diamondbacks open the 2007 season, the team has a renewed mission and strategy to draw more Latinos to watch Phoenix’s professional team.
Those initiatives include broadcasting 50 games on a Spanish network television station, hiring more bilingual stadium workers and installing Spanish signs at Chase Field, and reaching out to a network of influential Hispanic leaders to spread the word of Dbacks baseball.”
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