Es chicha y es limoná or Brand building through Hispanic Customer Base Management.

Posted on: April 2nd, 2007
Filed Under: [ Hispanic News ] [ Marketing ]
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“These unsettling times of profound social and technological changes have turned upside down traditional marketing models, calling for fresh, new approaches to reaching and retaining the US Hispanic consumer.

The dangers of ignoring this reality –read doing “Business as Usual”– can lead to major mistakes and missed opportunities, not to mention a fruitless and frustrating experience in whats arguably the most dynamic market place in todays economy. “

Source: http://hispanicad.com
Fuente Traducido: usando Google o Altavista/Babel Fish

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