Rico : Marketing to Hispanics botched big time
Posted on: March 29th, 2007“But mostly, the calls annoy me because marketing toward the Hispanic community is done with the low-level premise that the Hispanic community and the Spanish-speaking community are one and the same.
There are Hispanics who have a strong command of the English language. Others don’t even speak Spanish.
My credit card bills arrive in Spanish with a note that its for my “convenience and peace of mind.” My e-mail provider keeps reminding me that with just a click of the mouse, I can change the language on my home page from that pesky English into Spanish, and the automated lady on my voice mail is now available in Spanish.”
Curation from Tomás
Filed Under: Commentary, Marketing & Advertising, Top Stories
Comments
