Rico : Marketing to Hispanics botched big time

“But mostly, the calls annoy me because marketing toward the Hispanic community is done with the low-level premise that the Hispanic community and the Spanish-speaking community are one and the same.

There are Hispanics who have a strong command of the English language. Others don’t even speak Spanish.

My credit card bills arrive in Spanish with a note that its for my “convenience and peace of mind.” My e-mail provider keeps reminding me that with just a click of the mouse, I can change the language on my home page from that pesky English into Spanish, and the automated lady on my voice mail is now available in Spanish.”

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