Catching Up With Latinos Online

“So what does this mean to us? We need to take a look at what seems to be a generation gap. The study revealed that 75% of U.S.-born Hispanics were online, as opposed to 43% that were born outside the U.S. One key to predicting online usage seems to be language: Those who speak English fluently tend to go online, while only a third of Latinos who just speak Spanish go online.

The younger U.S.-born Latinos tend to really embrace the Web and all it has to offer. They consume and embrace online video and audio, mobile applications, and forms of social media. Sites like QuePasa.com and MiGente.com have remained popular and shifted with the times to provide users with a more modern approach. QuePasa offers bilingual content. Both seek “members.” Go on to either, and it looks something like a MySpace or Facebook hybrid with a Latin twist.”

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