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Catching Up With Latinos Online

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Posted on: March 27th, 2007
Filed Under: Hispanic News, Internet
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“So what does this mean to us? We need to take a look at what seems to be a generation gap. The study revealed that 75% of U.S.-born Hispanics were online, as opposed to 43% that were born outside the U.S. One key to predicting online usage seems to be language: Those who speak English fluently tend to go online, while only a third of Latinos who just speak Spanish go online.

The younger U.S.-born Latinos tend to really embrace the Web and all it has to offer. They consume and embrace online video and audio, applications, and forms of . Sites like QuePasa.com and MiGente.com have remained popular and shifted with the times to provide users with a more modern approach. QuePasa offers content. Both seek “members.” Go on to either, and it looks something like a MySpace or Facebook hybrid with a Latin twist.”

Source: http://blogs.mediapost.com
Fuente Traducido: usando Google o Altavista/Babel Fish
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