Beauty products for minorities move to front shelves

“As the size and spending power of minorities in the United States grow, beauty companies are creating new lines of shampoos and skin-care products aimed at African-American, Asian-American and Hispanic women.

Celebrities such as Eva Longoria and Beyonce Knowles and a bevy of multicultural models have been hired to promote new products by companies that have traditionally targeted white women and their beauty concerns.

Analysts say the strategy is a permanent trend that could drive growth across the many fashion and beauty segments.”

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