Beauty products for minorities move to front shelves
Tagged: Eva Longoria, latinaPosted on: March 25th, 2007“As the size and spending power of minorities in the United States grow, beauty companies are creating new lines of shampoos and skin-care products aimed at African-American, Asian-American and Hispanic women.
Celebrities such as Eva Longoria and Beyonce Knowles and a bevy of multicultural models have been hired to promote new products by companies that have traditionally targeted white women and their beauty concerns.
Analysts say the strategy is a permanent trend that could drive growth across the many fashion and beauty segments.”
Curation from Tomás
Filed Under: Business, Top Stories, Your Money
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